VU Cinema - Action Series TV 2021 Launched

With the launch of Vu Cinema Action TV Series, Vu is now aggressively marching ahead to carve a niche of its own in the market of the higher brand TVs. 

After ruling the budget segment television industry for a long time, Vu is now aggressively marching ahead to carve a niche of its own in the market of the higher brand TVs. With the launch of Vu Cinema Action TV Series, Vu has made its intention pretty clear that expanding its base, now, it was vying for a place in the affordable category TVs of the higher brands, like Sony, Samsung & LG.



We got to lay our hands on the 65 inches' variant of the Vu Cinema Action TV, 65LX. The video of its unboxing and in-depth review is there on our YouTube channel Techiebeez India. To watch that video, CLICK HERE.

 

I had really liked the picture quality of Vu Cinema TVs, but this series outperforms even that earlier series.  This TV series is available in two options, 55 & 65 inches’ category. The price for the 55-inch TV is 49,999, while the 65 inches TV is available for Rs 69,999.

Seeing to the striking resemblance between Hisense Tornado & Vu Cinema Action TV, many had raised doubts that probably Vu Cinema Action series was a rebranded Hisense Tornado TV. But when you take a closer look at both the TVs there certainly are differences that mark them apart from each other.

In this article, I will also try to highlight where both TVs are different.  Apart from this, we will also find out how this Cinema Action series fares in front of the lower range TVs of Sony, Samsung & LG.

Inside the box, there are two pieces of table-top stands, a power cord, remote, two triple-A batteries, User manual guide & a wall mount.

Constructed out of high-grade plastic material, the table-top stand gets a silver-grey metallic finish. The built quality of the remote is good, which is exactly like the one that comes with Vu Premium Android & Vu Ultra Android TVs.

The remote gets direct buttons to Netflix, YouTube, Google Play, Prime Video & Hotstar. It also comes with a Google Assistant button. At the bottom, Vu branding has been provided.

The ultra-slim Black bezel on the three sides goes pretty invisible within the Black screen area of the TV, thus making the TV appear bezel-less.



At the bottom, a Titanium Grey fabric finished soundbar has been fused-in with the TV.

In the centre, Vu branding has been provided, while on the left side DTX virtual comes written.

The rear has been constructed out of high-quality ABS plastic. Some raised vertical & horizontal lines have been used for creating a self-design on the back.

Overall, this TV looks premium & elegant in a Black & silvery grey contrast. The silver finish of this soundbar looks more attractive than the dark Grey matt finish given on the Hisense Tornado soundbar. If you take a closer look at this Vu soundbar, you can spot sparkles of silver on it.

This TV comes with 3 HDMI & 2 USB ports, along with SPDIF port, AV port, Ethernet port, Headphone jack, antenna port & composite input ports.

HDMI ARC & CEC both are present on this TV.

The company lays stake to the claim that alike Vu Cinema, for precision, this TV, too, has been given a Robotic assembly.

Coming to the specifications, this is VA panel TV with DLED Backlighting. Vu has made use of its Pixelium Glass Technology to enhance the brightness of this TV. This technology was first put to use in the Vu Cinema TVs, whose picture quality was one of the best in the affordable category of TVs. Now once again, Vu has put to use the Pixelium Glass Technology to upsurge the brightness on this TV. The actual brightness of this TV is somewhere around 480 Nits.

The Digital Noise reduction feature of this TV works wonderfully to minimize digital disturbance & enhance the picture clarity. The TV comes with a high dynamic range. Apart from Dolby Vision, there is support for HDR 10, HDR 10 plus & HLG.

Due to its VA panel, the contrast ratio of this TV is pretty good, you get to see deep & uniform Blacks as well. I did not find any light bleeding on this TV, due to which its Blacks appear deeper. The colour reproduction of this TV is very good. Apart from being vibrant & punchy, the colours appear realistic. On a dark background, the colours virtually pop out. And, there is a depth in pictures, which creates the illusion of their being real as if you were looking at some real-life scene outside your window.

The high brightness on this TV brings clarity in pictures. In dark scenes too, details are visible to a large extent. But then, in some scenes, I did find the Blacks hiding details beneath them.

To deal with motion blur, Vu has for the first time, incorporated MEMC Technology in this series. But, even if you turn off the MEMC in the settings, motion blur is not much visible on this TV. Motion blur on this TV is considerably lesser than Vu's previous models.

Nowadays, MEMC is a common feature highlighted in budget TVs, however, I have not found it to be much successful. The 60 Hz refresh rate given in the budget TVs, fails to impede the motion Blur in them, irrespective of the technology incorporated.

Despite having MEMC, motion blur is very much visible in some TVs, like Thomson, Onida, Sanyo & Mi. A double image can be seen, even if anybody raises an arm swiftly, which is quite irritating.

Though motion blur does not irritate on this TV, it does get evident sometimes in very fast action scenes. Switching on MEMC, makes the scenes too smooth and somewhat artificial. And, if you simultaneously also switch on the cricket mode, some digital noise creeps in high-resolution videos.

Being a VA panel TV, the viewing angles though not perfect, can be termed as satisfactory. On viewing from the sides, there is not much degradation in colour saturation level.

As brightness plays a major role in shaping the HDR performance of any TV, the HDR 10 & Dolby Vision performance of this TV can be said to be better than other affordable range TVs as its brightness is much higher.

This TV comes with a 100 Watts supersonic soundbar, which comes integrated with a six-unit JBL Cinema Speakers. It comes with Dolby Digital decoding & also DTS X surround sound. The audio is pretty good, which apart from being loud is crystal clear. This TV produces good bass effect too. It brings you much closer to a Cinematic experience.




Coming to the picture upscaling capability of this TV, it can be termed as very good. I own a 65 inches Vu Pixelight TV, whose upscaling skill I really admire, however, this TV possesses even better picture upscaling capability than that TV.

Even if you play 720p resolution videos, they get upscaled & play in a much better resolution. This TV is very efficient in minimizing digital noise to bring clarity in pictures.

The built-in Chromecast of this TV performs satisfactorily and its casting is smooth.  It comes with Bluetooth v5.0, which grants this TV stable connectivity. You can wirelessly connect your headphone, gaming controller & keyboard-mouse with it.

This is an Android TV that comes with a Quad-Core processor with a clocking speed of 1.4 GHz. It works on Android 9.0, Pie operating system, and comes with a 2GB RAM & 16GB internal storage. You can play almost all applications on this TV & even side-load them from outside. The voice command feature is highly responsive that follows your commands promptly.

This TV is totally apt for gaming too, which you can enjoy comfortably as it has a fast response time, considerably low input lag & pretty good graphics too. It is suitable to be used as a monitor too.

Talking about this TV in totality, its bezel-less design maximizes the viewing area to enhance your viewing experience. It comes with multiple setting options & if you are able to tweak-in the perfect one, you will get a superb audio & video experience on this TV. For movie-lovers & TV buffs it is a complete entertainment package.

On comparing its features & performance with the budget TVs of higher brands, it is pretty obvious that this TV easily beats the affordable range TVs of higher brands on many fronts. Armed with higher brightness, better picture upscaling capability & powerful audio, this TV certainly has the potential to beat the budget category TVs of Samsung & LG. Apart from this, the Android operating system in Vu TV comes as an added attraction, which allows the playability of almost all applications. On the other hand, Samsung's Tizen OS & LG's WebOS comes with limitations & lacks the flexibility, which is a part & parcel of the Android operating system.



Vu Cinema Action series is coming with three years’ warranty, while all these branded TVs are offering only a limited warranty of a year.

All these factors make it a better package than these budget range higher brand TVs, giving the company a reason, to justify its high price.

Now coming to the cons of this TV, it is certainly its pricing, which in my opinion is a bit on the higher side.

I usually recommend Vu TVs because they used to offer a premium picture quality, alike higher brands, in an affordable price range. The rising prices of Vu TVs are being seen as a major disappointment by Vu fans, who cannot afford to spend more. Though government policies have led to an increase in prices of all TVs, Vu should strive genuinely to keep its prices under check. We also expect the company to incorporate the latest features like Dolby Atmos, HDMI 2.1, higher refresh rate & Android 10 in their upcoming TVs.

Now coming to the difference between Hisense Tornado & Vu Cinema Action; Though both bear a striking resemblance in design, on taking a closer look, many differences are evident in the designing as well as their performance.

The silver-grey soundbar of the Vu Cinema Action TV is more appealing. On the back too, the designing is different. Even the colours on Vu TV are more vibrant. Through the Pixelium Glass Technology, Vu has been able to achieve more brightness in its TVs than the Hisense Tornado TVs. On the picture upscaling front too, Vu excels.

Whereas, despite having Dolby Atmos, Hisense's 102 Watts speakers fail to outperform the 100 Watts speaker system of the Vu TV. No difference is observed in the sound effect of these TVs. Dolby Atmos gives no hint to its presence on the Hisense Tornado TV. On the contrary, after calibration, the audio of Vu seems more balanced & fine-tuned.

Now, coming to the aftersales services, the services of Hisense are not good at all, many hapless customers are facing the heat, whereas, services offered by Vu can be termed as satisfactory.

Vu is an Indian company that is here to stay in India, whereas, the stand-off between India & China makes the services of these Chinese companies unpredictable.

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