Bharat 1 To Be Launched Later

Shahina Mulk

There is a good news for all those who wished to reap JIO benefits but could not switch over to 4G-VOLTE phones due to  financial constraints. Micromax is finally coming back with a bang to inundate the lower segment market with 4G VOLTE Bharat 1&2 phones that too at a dirt cheap price of Rs 1999/- and 2999/- respectively. This step would give 4G access to the masses.
With Xiaomi,  Lenovo and Motorola strengthening their hold over the smartphone market in India,  Micromax was relegated backstage. Now, Micromax is all geared up to reassert its sway over the Indian market with these overly budgeted entry-level smartphones.
The demand for 4G VOLTE smartphones has been constantly on the rise as telecom operators have been luring customers with highly lucrative plans. JIO has been the major player in this field with free calling and data facility being offered to its customers having 4G-VOLTE faciity in their smartphones.
Micromax Bharat 2 Is the First Google Approved Android Smartphone To Be Sold For less Than Rs 3000 
Economic Times,  quoted Micromax's chief marketing officer Shubhajit Sen, as saying that Bharat 2 would precede Bharat 1 in its release. It is expected to be launched within the next two weeks, while Bharat 1 will be released later. Micromax is expecting a sale of around five to six millions of these units.
Micromax is currently in talks with telecom operators on collaboration for these devices. Micromax Bharat 2 will be the world's first Google-approved Android smartphone to come under the sub-3000 price bracket. Bharat 1 will be powered by Java and it will support mobile wallet application for cashless transaction. The devices will not be co-branded and would be manufactured in India.
Earlier, phone making company Ringing Bells' ambitious project Freedom 251 was discontinued after it went haywire and failed miserably, without most ever getting to see it.
This ambition project of Micromax will certainly fuel PM Narendra Modi's vision of making India a cashless society as these phones are expected to find major market in tier II and III cities.



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